Project:
ABSOLUT BLANK
Interactive Design
To revive the iconic status of ABSOLUT VODKA as a bold, creative and inspiring brand, Absolut brought together artists from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art by inviting them to create illustrations for their bottles.
We brought the bottles to life in the form of an installation and interactively broke down barriers between public, product and artwork. The viewers were invited to dance with the designs, their movements corresponding to the gestures on the wall projection.
Client: Pernod Ricard Bulgaria
Agency: bWorks
Production: Phormatik Lab
Service Production: Fabrica 126
"We selected 17 contemporary artists and presented them to the public. They got a completely blank 2 meters high bottle-shaped wall panel. Their task – to fill the blank space with their ideas. The media covered their creative process in different channels and presenting their artworks to the public at several different events."
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