Project:
Heineken: The Jigsaw
Interactive Design
Knowing that football fans will need extra motivation to leave their homes, we created The Jigsaw — an ambient outdoor installation consisting of a screen connected to 80 chairs with motion sensors. Whenever a seat is taken it turns on the corresponding square of the screen. In order to complete the picture and enjoy the match people had to invite their friends or even random passers-by and fill all seats.
Client: Heineken
Agency: NEXT DC
Interactive Design: Phormatik Lab
Tech Support: Irbis, ProTechnica
70% of men nowadays watch the UEFA Champions league games by themselves.
Heineken wanted to inspire them to enjoy the match together again.
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