Mercedes-Full-Header-0-00-11-03

Project:

Mercedes-AMG GT

Showcase, 3D Mapping


To introduce the new Mercedes-AMG GT to the Bulgarian marcket, we participated in the preparation of a spectacular show.
The elevator doors of the Silver Star Showroom were used as a volumetric screen that exhibited innovative storytelling of the model's precursors, history and values. The doors of the elevator opened to reveal a 3D mapped car. At the end of the show, the car was driven out of the elevator and into the showroom, where the viewers were invited to explore it.


Client: Silver Star
Agency: Boyana Events
Tech Support: Irbis Ltd
Service Production: Porshe Bulgaria

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Mercedes-Video-2-0-00-01-19
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Mercedes-Video-1-0-00-12-05
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