Showcase, 3D Mapping
To introduce the new Mercedes-AMG GT to the Bulgarian marcket, we participated in the preparation of a spectacular show.
The elevator doors of the Silver Star Showroom were used as a volumetric screen that exhibited innovative storytelling of the model's precursors, history and values. The doors of the elevator opened to reveal a 3D mapped car. At the end of the show, the car was driven out of the elevator and into the showroom, where the viewers were invited to explore it.
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