TVC, 3D Projection Mapping
To express that the eActros is "Charged for Tomorrow" we create a campaign called "The Sound of Tomorrow".
In the teaser phase we record the sounds that make the electric truck different from usual trucks. With these sounds we let an electronic music artist produce a song.
In the main phase we present the finished song together with the eActros in a musicvideo. We see the truck surrounded by white walls that have motion graphics projected on them.
The motion graphics visualise the dramaturgy of the song as well as the trucks habitat and benefits, like driving through landscapes and being profitable.
An adaption of the musicvideo will also be used for the trucks presentation at the IAA.
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