Project:
Renault MEGANE R.S.
Interactive Projection Mapping
Renault MEGANE R.S. is special for its agility. To communicate the model's essence to customers, we challenged its 280 horsepower engine on an interactive track that changed its shape on every lap. Driven by one of the best rally drivers in the country, the car manoeuvred through continually shifting circuits.
With this project, we explored new dimensions of brand expression. The dynamic content of synchronized special effects established a responsive environment that succesfully communicated the values of the brand.
Client: Renault
Agency: NEXT DC
Production: The Kontakt
Service Production: Boyana Events
Tech Support: Irbis Ltd
The dynamic content of synchronized special effects established a responsive environment that succesfully communicated the values of the brand.
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