For the presentation of the New Volkswagen Touareg, we were briefed to develop a concept for a unified performance segmented into three different stages on the premises of the event center. 3 shows in 3 different rooms are merged in the end of the spectacle, when walls are removed to unite the environments and present the automobiles.
Inspired by VW Tourage's slogan "Leading the way", we elaborated on the theme of being a visionary.
We designed futuristic scenography and visuals to be synchronised with the thematical performances.
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