Project:

Volkswagen Touareg

Showcase


For the presentation of the New Volkswagen Touareg, we were briefed to develop a concept for a unified performance segmented into three different stages on the premises of the event center. 3 shows in 3 different rooms are merged in the end of the spectacle, when walls are removed to unite the environments and present the automobiles.


Client: Volkswagen
Agency: Tribal Worldwide
Production: SEC Sofia

VW 4
VW 5
VW 6

Inspired by VW Tourage's slogan "Leading the way", we elaborated on the theme of being a visionary. 

VW 1
VW1_1-0-06-41-20
VW 7
VW-car-musicians-0-00-25-00
VW 3

We designed futuristic scenography and visuals to be synchronised with the thematical performances.

VW1-0-00-11-05
VW 2
WV2-0-02-27-09
VW-8

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