ABSOLUT Reinvent

Client: Pernod Ricard Bulgaria
Agency: guts&brainsDDB


Artworks, framed in ABSOLUT bottles, were presented to the Sofia public during a nighttime event that celebrates art, creativity and popular culture.

The scale, placement, and tangibility of the works engaged the guests and amplified the music performance, bridging the gap between audience and artists.

Our team incorporated the original artworks into custom-built installations placed in the physical space of the event.

The original visual content, incorporated into physical space, created a memorable aesthetic vision that transformed the atmosphere of the space.

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