Client: Pernod Ricard Bulgaria
Agency: Brigada


To revive the iconic status of ABSOLUT VODKA as a bold, creative and inspiring brand, Absolut brought together artists from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art.

For ABSOLUT's Sofia event, we invited the public to dance with the resulting artworks within an interactive installation.

We brought the bottles to life in the form of an interactive installation and broke down barriers between public, product and artwork.

The viewers were invited to dance with the designs, their movements corresponding to the gestures on the wall projection.

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