Bringing football fans together for the game.
70% of men nowadays watch the UEFA Champions league games by themselves.
Heineken wanted to inspire them to enjoy the match together again.
To do so, we built an ambient outdoor installation comprising of a screen connected to 80 chairs rigged with motion sensors. Whenever a seat is taken, it removes a corresponding square of the screen, revealing the game underneath.
In order to complete the picture and enjoy the match, people had to invite their friends or even random passers-by and fill all seats.
By bringing people together, the project contributed to a social cause: reviving the excitement and positivity generated from collective energy.