Renault Megane RS

Client: Renault Sport
Agency: NEXT-DC

Info

Renault MEGANE R.S. is known for its agility. To communicate the model's essence to customers, we challenged its 280 horsepower engine on an interactive track that changed its shape on every lap.

The synchronized motion of the tracks and the swiftness of the new Renault Megane R.S. composed a graceful spectacle for the live audience.

Driven by one of the best rally drivers in the country, the car maneuvered through continually shifting circuits.

Exploring new dimensions of brand expression: The motion of the tracks together with the speed and agility of the car successfully communicated the values of the brand.

Back to projects