Samsung Galaxy Z flip

Client: Samsung
Agency: The Event Company


Samsung’s latest foldable smartphone, the Galaxy Z Flip, threw us into an exciting creative venture. To emphasize the main characteristics of its memorable design we created a dynamic performance. A variety of alluring motion graphics conveyed the qualities of the phone to a captivated audience.

To emphasize the main characteristics of the Galaxy Z Flip: high resolution, vivid colors, screen size – a scaled stage model of the phone was used for the main projections.

The device is a statement smartphone for people who want to stand out. Its key feature is its bold and feminine design. The show incorporated the stylistic qualities of the device by submerging iconic female figures into а stark, yet playful performance.

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