Volkswagen Touareg

Client: Volkswagen / Porsche BG
Agency: Tribal Worldwide Sofia


For the presentation of the New Volkswagen Touareg, we were tasked with developing a concept for a unified performance segmented into three different stages.

3 synchronized performances were running on 3 separate stages in 3 different rooms. To the audience's surprise, at the end of the show, the dividng walls were removed to unite the different environments and reveal the new Touareg.

Inspired by VW Touareg’s slogan “Leading the way”, we created abstract vistas that extended the stages.

The futuristic scenography and visuals were synchronised with the themes of the performances.

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